When a word or phrase is used too often, it can lose its punch. Consider Joseph Campbell’s oft-quoted, “Follow your bliss,” which seemed breathtaking the first time we heard it. Today’s buzzword is, of course, change. It’s taken a bit of a beating in the past weeks, which is a shame. When an outrageously creative change agent provides positive leadership the impact can be stunning—as the following story shows.

Antanas Mockus had just resigned from the top job of Colombian National University. A mathematician and philosopher, Mockus looked around for another big challenge and found it: to be in charge of, as he describes it, “a 6.5 million person classroom.” 

Mockus, who had no political experience, ran for mayor of Bogotá. With an educator’s inventiveness, Mockus turned Bogotá into a social experiment just as the city was choked with violence, lawless traffic, corruption, and gangs of street children who mugged and stole. It was a city perceived by some to be on the verge of chaos. 

People were desperate for a change, for a moral leader of some sort. The eccentric Mockus, who communicates through symbols, humor, and metaphors, filled the role. When many hated the disordered and disorderly city of Bogotá, he wore a Superman costume and acted as a superhero called Supercitizen. People laughed at Mockus’ antics, but the laughter began to break the ice and get people involved in fixing things.

The fact that he was seen as an unusual leader gave the new mayor the opportunity to try extraordinary things, such as hiring 420 mimes to control traffic in Bogotá’s chaotic and dangerous streets.

He launched a Night for Women and asked the city’s men to stay home in the evening and care for the children; 700,000 women went out on the first of three nights that Mockus dedicated to them. 

Another Mockus inspiration was to ask people to call his office if they found a kind and honest taxi driver; 150 people called and the mayor organized a meeting with all those good taxi drivers, who advised him about how to improve the behavior of mean taxi drivers. The good taxi drivers were named Knights of the Zebra, a club supported by the mayor’s office. 

“Knowledge,’” said Mockus, “empowers people. If people know the rules, and are sensitized by art, humor, and creativity, they are much more likely to accept change.”

Candidates, take note.