Small Change, Big Payoff

Posted on May 15th, 2012 by Barbara

Janice von Rabe is a woman on a mission to share her passion for football with other women who are perplexed by the game. When she attended the Obstacle-Busting Mastermind in January, she got enthusiastic from the group for her idea to teach seminars demystifying the sport.

Like most new entrepreneurs, Janice is facing some challenges. For starters, she’s a bit of a technophobe. Mention Web sites, Facebook or blogging and her body language changes.

She sometimes shudders when urged to participate in cyberspace. A passerby might think she was being forced to drink castor oil or eat worms.

Every couple of months, Janice drives from her home in Long Beach to have lunch with me. When she arrived last Saturday, she was carrying a colorful striped case which she had adorned with a bright pink fabric flower.

The moment we sat down, she opened the case and whipped out her brand new MacBook Air. Janice was giddy over her new tool, exclaiming, “It thinks like I do!”

She went on to rave over the helpful folks at the Apple store and told me about all the fun she was having with her computer. Obviously, I was listening to a convert.

Two days later, Janice was on the monthly conference call with other participants from the Mastermind. Like the others on the call, she was excited to share her progress.

Mary Anne, one of our Canadian participants, talked about the changes she was making on the road to launching her new enterprise. She began by telling us about the things she was eliminating from her jam-packed schedule.

Both Janice and Mary Anne reminded me that often we have to let go of something before we can move forward. Sometimes it’s an intangible, a limiting belief that keeps us stuck.

Other times it may be a time-consuming obligation that no longer satisfies. Or a computer that doesn’t think the way we do.

Sometimes we just forget that we have to eliminate what we don’t want in order to make room for something more satisfying, more appropriate.

Not making progress the way you’d like? Maybe it’s time to eliminate something.

Take a look at this eye-opening list of The Six Enemies of Greatness (and Happiness) and see if there’s a clue to what needs changing.

 


Excursions in the Land of Opportunity

Posted on May 10th, 2012 by Barbara

Like many Americans, I was taught that we lived in the land of opportunity. Our history teachers reminded us that people had flocked to our country because of the better life that awaited them here. It was a source of great pride.

At the same time we were learning those history lessons, we were also being groomed to get a job. No teacher or guidance counselor ever suggested that living in the land of opportunity also offered me the possibility of creating my own enterprise.

When my travels began to take me outside of the US, I quickly discovered that the [...] Continue Reading…

A Perfect London Day

Posted on May 2nd, 2012 by Barbara

When I woke up on my first day in London, I was happy to have spent the night in a lovely hotel room, not on a park bench. The eleven-hour flight had not included much sleep so my day didn’t begin until mid-morning when the hotel maid knocked on my door.

My plan for the day included two of my Top Ten Favorite Activities. Fortunately, both of these pleasures were happening nearly next door to one another in Piccadilly.

I jumped on the Tube and headed to Waterstones Piccadilly,  a former department store that now is home to over six floors [...] Continue Reading…

My Overdue London Diary

Posted on April 30th, 2012 by Barbara

When I first began visiting London on a regular basis, I decided my trips would be more rewarding if I stopped trying to see everything and focused on different things each time.
And so the theme trip was born. One time it was Gardens. Another visit featured Museums. Then I explored Bookshops. You get the idea.
When I was heading back to the UK in April, I had three evening talks and one all-day seminar scheduled in a six-day period with two days set aside to catch up with friends.
Talking seemed to be the theme of this voyage.
An hour before I [...] Continue Reading…

5 More Great Perks for the Self-employed

Posted on April 13th, 2012 by Barbara

After an out-of-town seminar trip, I found myself on an airport shuttle with a young man who asked me where I’d been and what I had been doing on my trip.
When I briefly explained that I taught seminars on creative self-employment, he said, “I’d like to work for myself, but my company gives me great benefits.”
Apparently  I was feeling a bit sassy  that morning. ”My company gives me great benefits, too,” I smiled. “In fact, my  business sends me to Europe whenever I want to go.”
What kind of benefits do you get from your company? My self-employed friends would [...] Continue Reading…

A Marketing Secret Revealed

Posted on April 9th, 2012 by Barbara

You might expect a former poet laureate to specialize in melancholy—not to be as funny as a stand-up comedian, but Billy Collins is a funny man who writes poems that appeal even to those who proclaim they don’t like poetry. He may be the only poet whose appearances regularly fill auditoriums.
What Collins has done (wittingly or otherwise) is to employ a powerful marketing tool that for want of a better name I’ll call Just Show Up.
Actually, there is a little more to it than that; let’s call it  Just Show Up With Your Best Self in Tow. Letting people know [...] Continue Reading…

7 Ways to Do More With Less

Posted on April 4th, 2012 by Barbara

This month I’m going to be a bit more erratic than usual in posting to this blog, but I do want to encourage you to liven things up in your own part of the world.

Even though I no longer live in a place with dramatic seasonal changes, I still find myself thinking of certain activities that seem to go with certain times of the year. Since spring is busting out all over, it’s a perfect time to spruce up your business as well.

Let’s start with some simple ways to spread the word by using your imagination more and your [...] Continue Reading…

8 Delightful Lessons Self-employment Can Teach Us

Posted on March 27th, 2012 by Barbara

Everyday people post pithy quotes and sayings on their Facebook page. Last week one of them really jumped out at me. It said:
 I’m not telling you
it will be easy.
I’m telling you
it will be worth it.
For years, I’ve been telling anyone who will listen that one of the rewards of self-employment is that it gives us an excuse to be a lifelong learner. As we all know, learning something new isn’t usually easy.

What can self-employment teach us? Well, for starters there are the nuts and bolts of running a business. As fascinating as that can be, that’s not the best [...] Continue Reading…

Rescuing Curiosity

Posted on March 21st, 2012 by Barbara

The other day I was hanging out with my grandchildren when Zachy, who’s not yet 4, decided to turn his younger brother’s cradle into a helicopter. He tipped it on end and struggled to cover it with blankets.

The contraption was wonky and kept slipping across the wooden floor. Zachy was undeterred.

I suggested he abandon the project, but he kept at it. “I’m making an awesome helicopter,” he explained.

I’ve known Zachy long enough to know that determination is one of his trademarks. Once he has a vision, he follows through. He is unimpressed by adult wisdom and advice. It’s obvious [...] Continue Reading…

6 Smart Ways to Invest Your Time

Posted on March 19th, 2012 by Barbara

“We think much more about the use of money, which is renewable, than we do about the use of time, which is irreplaceable,” Jean-Louis Servan-Schreiber warned.

Anyone who is serious about building a business needs to be smart about investing their time.

Just as we invest money in the expectation of a greater return in the future, we need to invest our time in the present in order to see a bigger reward in the future.

Sometimes that means devoting large chunks of time to creating a product that won’t generate revenue for months. At other times our investment may be a [...] Continue Reading…