7 Ways to Build a Stronger Portfolio

Posted on January 26th, 2012 by Barbara

We have Charles Handy to thank for popularizing the idea of the portfolio career.

It was a concept Handy first adopted in his own life. He explains, “I created what I call ‘a portfolio life’, setting aside 100 days a year for making money, 100 days for writing, 50 days for what I consider good works, and 100 days for spending time with my wife.

“I mark these days out in my diary. When people phone and ask me to do something, I can then say, ‘I’m terribly sorry, that’s my day  with my wife’.

“It is a freeing way of life. A 100 days a year for me is enough for making money, there is no point in making more; and I find I do as much work in 100 days as I used to in a year.”

Of course, you know that I’m a big advocate of this approach. The single lifetime career is over. Thank goodness.

Your portfolio is as unique as your fingerprint. No two are ever exactly alike. Here are some things to keep in mind.

° Give new ideas a fighting chance.  Few of us know what our best ideas will ultimately be. A smart entrepreneur starts quickly, abandons slowly.

I like Phil Laut’s suggestion that you make a commitment to stick with each new project until it has earned at least $100. (There’s that magic number again.) Then evaluate whether or not to continue.

° Assemble different sizes. In my Making a Living Without a Job seminars I talk about the Mall Model.  Anyone who’s visited a large shopping mall knows that the popular building format has been one that includes a large anchor store on each corner with smaller shops of varying sizes in between.

Your portfolio can mirror that notion with several major income sources and a variety of smaller ones. Not only does this approach expand your skills, it also is a proven way to eliminate boredom.

Bonus idea: create your own Mall Model Vision Map and hang it in your world headquarters. Keep filling up the spaces between your anchor clients with as many smaller incomes sources as you can handle.

° Keep challenging your imagination. Alice Barry introduced me to a fun website that had my mind racing as I thought of new possibilities.  In fact, I’ve come to think of it as a gym for your entrepreneurial spirit.

If you haven’t participated, I urge you to check out, http://www.fiverr.com a site that bills itself as  the place for people to share things they’re willing to do for $5. Pay Fiverr a visit and challenge yourself to create a $5 offer. Warning: this is also the perfect place to do a bit of impulse shopping.

° Trap ideas as they arrive. “I’ll never forget that idea is the Devil’s whisper,” warned Richard Bach. I suspect you’ve heard the whisper, as have I.

One of the easiest ways to avoid losing a good idea is to have a physical place to store them as they come. It could be a box that holds articles and lists of interesting possibilities or a computer file.

Building an inventory of options not only makes financial sense, it also gives you a place to search on the mornings you get up and aren’t sure how you want to spend your day.

° Play the Ubiquity Game. While some folks are busy ranting about social media as a big waste of time, others are quietly tweeting and friending their way to bigger and better businesses.

I’ll say it again: we all like to do business with people we know and like. If people don’t know you, they can’t like you.

Show up. Participate. Connect. Get busy building relationships with kindred spirits near and far.

Challenge yourself to find new and different ways to get the word out about who you are and what you have to offer.

° Pay attention to yearly cycles. Some of your profit centers will operate all year long, but others will have a season when they’re most robust. Figuring out those cycles makes planning your time more effective.

For example, I discovered that adult ed classes did really well in southern cities in July and August, but slowed to a crawl in places like Minnesota where summertime was devoted to outdoor activities. Once I saw the pattern, I scheduled my seminars to take advantage of those cycles.

° Take inventory regularly.  Review your offerings and eliminate those you’ve out-grown or become bored with to create space for new ideas.

After all, running a portfolio business is about creating something that reflects who you are now—not who you were then. And remember this bit of advice from Charles Handy:  “If somebody asks what you do, and you can reply in one sentence, you’re a failure. You should need half an hour.”

Welcoming the Year of the Dragon

Posted on January 23rd, 2012 by Barbara

Dragons have been everywhere the past few days as the countdown began to the Chinese Year of the Dragon. Why all the commotion?
A bit of investigation revealed that there’s much to be excited about when the Dragon Year rolls around.
I was particularly intrigued by the bit of the forecast which proclaimed that Dragon Years are lucky for anyone thinking of starting a business or initiating a new project of any sort.
When I named my Saturday project Restore Order, I didn’t realize that I was participating in the Chinese ritual of cleaning to welcome the Lunar New Year.
Then I read [...] Continue Reading…

From Grumpy to Grateful

Posted on January 20th, 2012 by Barbara

Like other quarterly tax payers, I recently sent in my final contribution for 2011. I put a Love Stamp on the envelope.
That never would have happened in the past. I would have fussed and fretted and grudgingly written out my check.
Although I grew up with constant messages to be thankful and appreciative, those feelings were not familiar friends. Most of the time, I’d compare myself to others and I always came up short.
My classmates were more talented, more attractive, more intelligent. Other people had houses and cars that were far cooler than anything I owned.
The only time I came [...] Continue Reading…

On Seeking Advice

Posted on January 16th, 2012 by Barbara

Steve Merritt grew up in Iowa dreaming of a life of social activism. When he told his high school counselor that he wanted to find a solution to world hunger, the counselor scoffed and said he needed a more practical career plan.
Following that advice, he ended up in the cable television industry earning lots of money and little personal satisfaction.
Eventually Merritt turned his growing discontent into a life-changing event and today he happily heads up a community garden project in California.
Merritt’s story is a great reminder of the dangers of well-meaning advice.
Here are some things to consider when receiving [...] Continue Reading…

Just Pay Attention, Please

Posted on January 11th, 2012 by Barbara

After a career in the insurance industry, Dave left to start his own business. Unfortunately, he chose an enterprise that seemed to be financially promising, but didn’t really come from his heart.
After two years, the business folded—and Dave was ready to pay attention to the dream that had nagged him for years.
What really excited him was the idea of doing seminars and speeches. In fact, he recalls, he spent years going to see every speaker he could.
“I’m not sure I ever heard much of what they said,” he confesses, “because I was always so busy watching how they [...] Continue Reading…

Leave Room for Serendipity

Posted on January 9th, 2012 by Barbara

Blogs and ezines have been filled with messages urging us to get those goals and plans set for the new year. There’s nothing wrong with that, of course.
Not only is goal-setting a popular tool for gaining focus and clarity, it’s also a fine time management tool.
Far fewer writers have been recommending that we incorporate serendipity into our plans. That’s not surprising since the popular definition of this word suggests that it means a happy accident, something unexpected.
That seems contrary to the Get Focused on Concrete Goals advice.
However, as I learned from Marcus Bach’s The World of Serendipity, there’s more [...] Continue Reading…

Wearing Your Heart on Your Sleeve

Posted on January 4th, 2012 by Barbara

When I opened my mailbox at the post office, I found a note and magazine article from Sandy Dempsey. She said she’d been going through a stack of magazines and, “When I came across this lovely interview with Bill Bryson I thought of you. I hope you enjoy it as much as I did.”
The article made me smile, but I was genuinely pleased that Sandy had thought of me when she read it.
A few days earlier, I received an e-mail from Charles McCool, mastermind of McCool Travel, telling me that his family is planning a trip to Venice. Did [...] Continue Reading…

9 Ways to Get Your New Year Off to a Great Start

Posted on January 1st, 2012 by Barbara

The Internet and media are filled with the annual chatter about New Year’s Resolutions, strategic planning, and goal setting. There are Best and Worst Lists for anything and everything.

As much as I’m looking forward to a fresh new year, I’d like to suggest a different approach for launching it.

We know from studies that resolutions don’t work very well. Who needs to start the year feeling guilty because they abandoned those lofty intentions?

Instead of tricking yourself with short-lived resolutions and dreary goals, take the long view. Embark on the new year with gusto by taking a creative, active approach.

Go wild [...] Continue Reading…

Seeing Boosts Believing

Posted on December 28th, 2011 by Barbara

It’s a noisy world out there. Distractions abound. Then there’s Resistance tempting us to neglect our most valuable dreams.
While visualization and affirmations are popular manifesting tools, adding visual reminders can keep you from forgetting your focus. Happily, there are many ways to add visuals to your journey.
I was reminded of this the other day when I was searching for the perfect wall calendar for 2012. At this time last year, I was settling into my new home with its treetop views and added to the pleasure with a calendar of treehouses from around the world.
Since 2011 was about putting [...] Continue Reading…

Barely Committed

Posted on December 19th, 2011 by Barbara

Commitment is about being there when it’s not convenient or easy. It’s about steadfastness in the face of change and crisis. ~ Mary Pipher

Commitment comes in all sizes and shapes and levels of intensity. Sadly, when it comes to dreambuilding, many people make only feeble attempts.
A woman I’ll call Leslie comes to mind. Although she professes a desire to live a creative, self-employed life, her attempts to make that happen are repeatedly thwarted. In fact, if you have the stamina to listen to her story, you’ll hear about years of being a victim of the most pathetic [...] Continue Reading…