In Make the Impossible Possible, Bill Strickland shares his key to success. He writes, 

 

“What my experiences prove to me is that the more clearly and convincingly you are able to tell your story, the better your chance of attracting the people who can best help you move your story forward, and in whose own stories you can play a productive part.

 

“In retrospect, I realize that all the important connections I made in my life, all the great partners and mentors I’ve gathered and all the opportunities they have made possible, have come as a result of sharing my story with others who are interested in being a part of that story.

 

“My story has many versions—one is about clay, one is about orchids, one is about jazz, one is about the center I built out of a dream, and another is about my dream of building similar centers around the world. But underneath all of them lies a simpler, deeper story with a more fundamental message: This is what I stand for; this is who I am.”

 

When you read something like Strickland’s words, what do you think? 

 

That’s interesting?


So what?


What’s my story?


Am I overlooking a useful key to my own success?

 

The ability to synthesize good ideas and better ways of doing things is a characteristic shared by successful people in all walks of life. This isn’t the same as copying or imitating, of course. According to the Wikipedia definition, the noun synthesis refers to the combining of two or more entities to form something new. The corresponding verb, to synthesize (or synthesize), means to make or form a synthesis.

 

What do you think would happen to your business if you actively looked for great ideas and thoughtfully began to synthesize them into your enterprise? What if you did it every day for a month? What if it became a habit?

 

Of course, you know the answers. 

 

I’m going to challenge you to start your own Project Synthesis by sharing this terrific article from Gretchen Rubin, the author of the forthcoming book The Happiness Project. Rubin’s  10 Reasons Why Using Twitter Will Boost Your Happiness  appeared last week at the Huffington Post. I’ve been thinking about it ever since I first read it. 

 

Try it out and see what happens. I dare you.