There are numerous ways to became an entrepreneur. If you’re Italian, you might be born to it. Just as homes stay in the same family for generations, Italian businessowners commonly pass their enterprises down to their children. If your family made wine, there’s a good chance that you’ll make wine. Even some Venetian gondoliers are following the career path of their fathers and grandfathers.

Paradoxically, there’s a Tuscan proverb that says, “Whoever does another’s trade makes soup in a basket.” I guess that doesn’t apply to family endeavors. As much as I love the Italians, I’m grateful that finding a career by inheritance isn’t such a common practice here. If it was, I’d be an electrician. 

Although it’s less common to hand down careers and businesses today, family pressure still plays a huge and unsavory role in career choice. When people say to me, “My parents always told me I should work for someone else,” I want to counter with, “Would you wear your parents’ clothes?” Their thinking may not fit you either.

A few years ago I had an ultrasound and noticed that the technician was obviously a weight lifter who seemed a bit out of sync with the hospital environment. As the procedure was being done, I asked him how he’d chosen his profession. He laughed and said, “Well, I was 18 and didn’t know what I wanted to do. My sister is a nurse and thought this would be a good line for me to get into and my parents wanted me out of the house, so I became an ultrasound technician.”

Every day I encounter people like him who are making soup in a basket, who are bored, inept or downright hostile because they are doing work that comes from a place other than their heart and soul. Happily, more and more of us are awakening to the truth that it doesn’t have to be this way, that we can discard inappropriate choices and make new ones based on who we have become and what we want our lives to be like. 

Clothiers talk about bespoke garments, meaning made-to-order clothes that are fitted to the wearer. I think it’s time to talk about bespoke businesses, one of a kind undertakings that are perfectly suited to the owner’s values, talents and dreams. It takes more time and energy to create such a business, of course, than to just pull one off the rack. Like a master tailor, we can only produce a bespoke business by  knowing our personal measurements, making numerous adjustments and investing pride in our work.

In a world that often seems determined to do things fast, creating a bespoke business requires a willingness and discipline to slow down, take things a step at a time and pay loving attention to details. Think it’s worth it?

4 Responses to “Is Your Work a Fit for You?”

  1. John Sherman

    Took a multiple questionaire test on determing personal strengths. The one I took was thru the book StrengthsFinder 2.0. For example it showed my top 5 strengths are: Strategic, Learner, Intellection, Adaptability and Individualization. It supplies an amazing amount of information that relates to these strengths, and advocates that one pursue expanding these rather than improving ones weaknesses.

  2. Tim Grover

    YES! With your help and the Dodge sisters, I’m getting closer. At least knowing there’s a support system just an e-mail away. Just finished “Refuse to Choose” and going to re-read with a highlighter and scanner notebook. I’m a lot happier with myself, confident in my abilities, excited about my future–and finding the BS in the biz I currently own to be a lot more tolerable as a result. Thank you for all the work you do for us Barbara! And if you’re driving from Vegas to Madison (fat chance! but wish I could be there!)–stop by in Des Moines for some free coffee!

  3. Barbara

    Hi from Madison, Tim, Thanks for sharing this. Glad you read Refuse to Choose. I don’t know another book that addresses the subject nearly so well. Sorry I can’t take you up on the coffee. I know this is a bit disjointed, but I’ve been up since 4:30. Long travel day and think I better get some sleep before my upcoming 2 days of events.

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