One of the qualities that successful entrepreneurs share is the capacity for paradox management. Nowhere is this more apparent than in the need to be both patient and impatient at the same time. Impatience is necessary to keep things moving, but it carries a danger with it and can lead to quitting too soon.
So why does it take so long to see progress? Before you declare failure, consider these reasons:
° Idea needs tweaking. You start a new project thinking your customers are retirees and nothing happens. Then you begin getting inquiries from golfers and shift your marketing to reach more of them. That’s a classic example of right idea, wrong market. Here’s where some Joyfully Jobless friends can be helpful, showing you options that you missed.
° Need to grow into the bigger vision. When things aren’t working out, many people think there’s something they must do, but often it’s something they must be that solves the problem.
The best reason for dreaming bold and following through on that dream is what we become as a result. If we’re not willing to acquire the skills and mindset of our best self, and invest time in getting there, our ultimate goal will be stalled. Eventually, it will disappear.
° Missed a step. Here’s where impatience can get in the way. Trying to jump from Point A to Point L doesn’t work. When a project is in limbo, retrace your steps and see if you left something out, something that needs to be included to produce the final result.
° Miscalculated the time it would take. I can never decide if it’s naive or arrogant to think that we can predict the timeline of something we’ve never done before. An old proverb says, “Going slow does not prevent arriving.” That’s a good proverb to recall as you inch ahead.
° Ahead of the market. It’s not unusual for a new idea to take time to catch on. If you’re offering something that hasn’t been available before, the marketplace may need to learn more about the benefits they’ll receive or, even, rethink an old notion. Sharon Rowe is a perfect example of that. In 1989 she started importing reusable shopping bags. She was about 20 years ahead of time. Today, however, her Eco-Bags Products is a multimillion dollar operation.
° Divine intervention. Deb Leopold runs First Class in Washington, DC. The day after the tragic Metro train crash, she told her Facebook friends that she’d been detained at her business the previous evening because CNN was there to do a story about a class she was running. Had she gone home at her usual time, there was a possibility she’d have been involved in the accident.
All of us can look back at things that were disappointments that turned out to be blessings. The trick is to start looking for the gift in a frustrating situation to see if it’s pointing us in a better direction. Sometimes what feels like a detour is actually a call to eliminate ambivalent commitment.
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