“The will to prepare to win is more important than the will to win,” says Robert G. Allen. “Preparing usually means doing those kinds of things that failures don’t like to do. It means studying and learning. It means reading books, going to seminars. It means not being afraid to corner experts and ask foolish questions.”
When I first discovered the world of self-help books, I knew I was preparing to win. For the first time in my life, I was encountering advice and ideas that I knew could make a significant difference.
I was determined to be a model student. However, I quickly discovered that personal growth and new directions are accompanied by a fair amount of backsliding—no matter how committed the student.
When I opened my first business offering personal growth seminars for women, I realized that more than a single workshop was needed. I wasn’t planning to create an on-going series, however.
How could I keep the learning going?
Although I had never considered writing, I got the idea to publish a newsletter. My reasoning was that a newsletter would have some advantages over a book: it would arrive at regular intervals, could contain current resources, and it could combine information with inspiration.
I had absolutely no idea how to produce such a thing, but a long conversation with Brian at my local print shop convinced me that it was possible to turn myself into a small time publisher.
So I began writing The Successful Woman newsletter (which later became Winning Ways). I notified my friends, who kindly sent in orders. I offered it to my seminar participants. I began to get all sorts of publicity.
What I hadn’t anticipated was how much I would enjoy creating those mailings.
Picking a theme, doing research, interviewing people doing interesting things, offering ideas for creative self-employment kept me digging deeper to find useful things to share. The most valuable discoveries are then condensed into a resource that can be read quickly and used for future reference.
Behind the information, the intention was always to encourage and support. It still makes me smile when a subscriber writes to say, “Winning Ways arrived just when I needed it most.”
What many of us fail to realize is that what we need most (in any sort of new undertaking) is reinforcement. Often that involves repetition and revisiting concepts that we’ve heard before.
That’s exactly what a newsletter does best.
As Winning Ways begins its twenty-fifth year of publication, I am as convinced as ever that an old-fashioned, print newsletter is a valuable addition to our Joyfully Jobless toolkit.
Happily, I have many readers who feel the same way. Here’s a tiny sampling from a few of them:
I am reading your newest issue right now. I absolutely must renew every year as I LOVE reading them. I save every issue in a file after I have read it and have gone back and re-read them. Great stuff! ~ Micheal, Ohio
I get a lot of publications, but Winning Ways is the only one I read cover to cover as soon as it arrives. ~ Jack, Georgia
Your last Winning Ways was topnotch! The Smart Investing article is a gentle reminder for me to put my money where it matters. For years that felt selfish. Now it feels smart! ~ Maureen, Colorado
Thanks for filling my mailbox with such inspiration. ~ Jen, New York
Thank you for your wise and inspiring words. Please keep sharing your passion for living life to the fullest. ~ Paul, Canada
I subscribe to many newletters which pertain to self employment, self publishing, mail order, marketing and so forth and have been doing so since the early 1970’s. I rarely renew past five years because of the drop off in quality and rehashed material.
I have renewed Winning Ways for a number of years now because your newsletter, much like your book Making a Living Without a Job, is excellent material which I constantly refer to. ~ Tom, NJ
If you’d like to join these satisfied subscribers, I’d love to have you along. Just click on this link and follow instructions.
And if your order is received before the 4th of July, I’ll give you a 20 % discount at checkout. You’ll pay only $29 for a year of 6 issues plus I’ll send you the current issue as a bonus. (Sign up as a new subscriber at $36, but you’ll only be charged for the discounted rate.)
After all, it might show up in your mailbox just when you need it most.