{"id":3809,"date":"2010-09-16T13:27:24","date_gmt":"2010-09-16T17:27:24","guid":{"rendered":"https:\/\/joyfullyjobless.com\/blog\/?p=3809"},"modified":"2010-09-16T13:27:24","modified_gmt":"2010-09-16T17:27:24","slug":"getting-noticed","status":"publish","type":"post","link":"https:\/\/joyfullyjobless.com\/blog\/2010\/09\/getting-noticed\/","title":{"rendered":"Getting Noticed"},"content":{"rendered":"

When I opened my Gmailbox the other evening, there were a dozen or so messages waiting for me. One of them had a subject line that read, \u201cYour Brilliant Book.\u201d<\/p>\n

Which one do you think I opened first?<\/p>\n

What this writer employed was something I learned about in the public speaking class that I took my first year of college. One of the first lessons Dr. Meisel taught us was to open a talk with an attention-getting device.<\/p>\n

For a speaker, that could mean starting off with a story, a joke or a startling statistic. None of this, “Thank you for inviting me here today,” stuff would do in Dr. Meisel’s class.<\/p>\n

For\u00a0a writer, the title is the first attention-getting device.<\/p>\n

There was a fine example of that in a post from Copyblogger<\/a> the other day. It said, \u201cDo you think that Freakonomics<\/em> would have been a New York Times Bestseller with the title Aberrational Behavior and the Causal Effect of Incentives<\/em>?\u201d<\/p>\n

Children, of course, are masters at using negative means to get attention. It sometimes appears that they don\u2019t outgrow it when they become adults. They may not throw public temper tantrums anymore, but have no qualms about shouting from our tv screens about the wonders of Oxiclean.<\/p>\n

Fortunately, you don\u2019t have to scream or wear clothing adorned with meat in order to get attention for your business. Here are some simple ways to add attention-getting devices to your marketing efforts.<\/p>\n

Color<\/strong>. Different hues subtly or dramatically suggest the nature of your business. Some companies even make a big deal out of their signature color. (What can Brown do for you?)<\/p>\n

Your Website, packaging and even your business vehicle are all canvases for your signature color.<\/p>\n

Name.<\/strong> Business names absolutely fascinate me. A good one gets noticed, suggests a bit about the function of the business, but isn\u2019t obviously cute or clever.<\/p>\n

Sometimes your own name is the best title for your business, but if that’s not appropriate, coming up with a perfect name is worth the effort.<\/p>\n

If you’re stumped, throw an Idea Party and gather a few creative friends for a brainstorming session.<\/p>\n

I\u2019m still pondering the name I saw on a business in Britain\u2014Jolly\u2019s Funeral Services. I can only assume that Jolly is a family name.<\/p>\n

Tagline.<\/strong> Slogans and taglines are also unique ways to grab attention. One of my favorites came from the Saigon Cafe in Minneapolis. The owner proudly declared, \u201cI did not come 5,000 miles to cook mediocre food for you.\u201d<\/p>\n

In the early days of the Geek Squad, I delighted in watching this spunky little startup employ attention-getting devices in every corner of their business. They used taglines brilliantly, including the tongue-in-cheek proclamation, \u201cMaking the world safe for technology.\u201d<\/p>\n

When I would see one of the Geekmobiles driving down the freeway in Minneapolis, I automatically would think, \u201cThere goes the Geek Squad making the world safe for technology.\u201d<\/p>\n

In fact, before they were absorbed by Best Buy, the Geek Squad was masterful in their use of \u00a0attention-getting devices. Tiny details that all delivered a consistent message added up to outstanding success for them.<\/p>\n

Those same unique touches will work for your business, too. Notice what you notice, what grabs your attention.<\/p>\n

Best of all, you can continue to create new attention-getters as your business grows.<\/p>\n

Any attention-getters you\u2019re already using? I\u2019d love to hear about them. Post a comment and share.<\/p>\n","protected":false},"excerpt":{"rendered":"

When I opened my Gmailbox the other evening, there were a dozen or so messages waiting for me. One of them had a subject line that read, \u201cYour Brilliant Book.\u201d Which one do you think I opened first? What this writer employed was something I learned about in the public speaking class that I took…<\/p>\n

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