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At the end of the late night rally in Orlando last week, Barack Obama talked about stories and told the crowd, \u201cEveryone here has a story. I want your stories to be heard.\u201d\u00a0<\/p>\n
\u00a0Marketing genius Seth Godin blogged today about lessons for marketers<\/a> from the campaign. I\u2019d been noticing how effectively–and ineffectively– storytelling has been used during this campaign. So has Godin, of course. He writes, \u201cMainstream media isn’t powerful because we have no other choices. It’s powerful because they’re still really good at writing and spreading stories, stories we listen to and stories we believe.\u201d<\/span><\/p>\n As everyone knows I\u2019ve become wildly passionate about the power of storytelling as a marketing tool. It\u2019s also powerful in social situations and indispensable if you\u2019re a public speaker.\u00a0<\/p>\n Nicole Stone was a participant in the first <\/a>Compelling Storytelling<\/a><\/strong> seminar last February. She\u2019s the owner of Spirited Impact and a delightful young woman to be around. Here\u2019s what she has to say nine months after taking the seminar.<\/p>\n I really feel like everyone who owns a business needs this seminar. Take a break and more than triple your productivity at the same time! It’s working on yourself and on your business all at the same time. It’s the foundation for what we are offering the world.<\/em><\/p>\n Take the time to work on yourself and your business. It’s a great way to get a break and be productive at the same time. Built in entertainment, dinner out and reflection, camaraderie and friendships that will last a lifetime.<\/em><\/p>\n And I found it was conducive to some real personal reflection and growth which is absolutely necessary for your business to work and grow. I took everything I began at the three days I spent at <\/em>Compelling Storytelling<\/a><\/em><\/strong> with Alice and Barbara, and got everything done that I had been putting off for months.\u00a0<\/em><\/p>\n I also feel that I became connected to my classmates in a deep and lasting way that is coming back to me tenfold.<\/em><\/p>\n Compelling Storytelling<\/em><\/strong> is a step toward what your heart wants that your mind won’t let you spend time creating.<\/em> I found my voice at this seminar and it completely changed my\u00a0 writing style. I used to feel stuck about how to talk about my business, but now I have the confidence and perspective to write everything myself quite successfully. It’s all because of this seminar.<\/em><\/p>\n Alice Barry and I would love to help everyone learn to tell their stories in a powerful and compelling way, but time is running out to join us at the next event which happens on December 2-4. Clear your calendar, book your flight, let us know you\u2019re coming. This could be the most unforgettable trip to Las Vegas you\u2019ll ever take. After all, the odds are much better that you\u2019ll get more back than you spend. Nobody else in Vegas has those odds.<\/p>\n Your job is to make your audience care about your obsessions. ~ Bruce Springsteen<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0 At the end of the late night rally in Orlando last week, Barack Obama talked about stories and told the crowd, \u201cEveryone here has a story. I want your stories to be heard.\u201d\u00a0 \u00a0Marketing genius Seth Godin blogged today about lessons for marketers from the campaign. I\u2019d been noticing how effectively–and ineffectively– storytelling has…<\/p>\n
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