If your idea of being an entrepreneur is 1) Find the Formula, 2) Follow the Formula, and 3) Repeat the Formula, you\u2019re probably better off being an employee. \u201cJust tell me what to do,\u201d is not the mantra of creative businessowners.\u00a0<\/p>\n
On the other hand, if your idea of being an entrepreneur is 1) Experiment, 2) Evaluate, 3) Evolve, you\u2019ll have a great time building something on your own.<\/p>\n
For the past quarter of a century, I\u2019ve been studying people who succeed and looking to discover the common denominator. If there\u2019s one word that describes these innovators, it\u2019s Participation. And if there\u2019s one person who demonstrates that every day it\u2019s Peter Shankman<\/a>.<\/p>\n Shankman is currently training for his fourteenth marathon, is a skydiver, writer, and entrepreneur. His speaking schedule would leave most of us breathless. He\u2019s innovative thoughts on social media, public relations and creativity have made him one of the most popular speakers on the circuit today. He recently showed up on CNN bringing his expertise to a story of the day.<\/p>\n Shankman is best known, however, for taking a little idea he had for making it easier for journalists to find people to interview. Three time a day, five days a week, his Help a Reporter Out <\/a>mailings go out to over 100,000 people. I\u2019ve personally benefited from this and been interviewed for three magazine articles as a result and several times a week I send along requests from a journalist or blogger to someone I know.<\/p>\n When Shankman made the switch from employee to entrepreneur, he did so with the same proactive flair that serves him so well today. He says, \u201cSo when I started my first PR firm and had no money, I did it by selling a t-shirt about the movie Titanic<\/em> in Times Square. The shirt read simply, \u2018It sank. Get over it.\u2019 I made a fortune.\u201d<\/p>\n Look closely and you won\u2019t see any formulas here, but there\u2019s success of all kinds. I suspect that Peter Shankman would laugh if you asked him for his secret. He\u2019s too busy making every day the best it can be and he has no time for nonsense. One of his Twitter posts summed that up: \u201cNew rule: people who have 2 put \u2018guru\u2019 or \u2018genius\u2019 in their Twitter handles to show that they are, are obviously not.\u201d<\/span><\/p>\n You won’t find any formulas in Derek Sivers’ article, either, but it may be the best thing I’ve read in a long time about Why You Need Your Own Company<\/a>. <\/em>I’m thinking of memorizing it. It’s absolutely brilliant. If your idea of being an entrepreneur is 1) Find the Formula, 2) Follow the Formula, and 3) Repeat the Formula, you\u2019re probably better off being an employee. \u201cJust tell me what to do,\u201d is not the mantra of creative businessowners.\u00a0 On the other hand, if your idea of being an entrepreneur is 1) Experiment,…<\/p>\n
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