They were having a discussion about political slogans this morning on NPR. Apparently, presidential candidates have been using them for decades. Not all of them were effective nor memorable.

Whether we realize it or not, most of us have a collection of slogans that are stored in our brains. Like its cousin the mantra, a slogan regularly resurfaces and repeats itself.

Many of these have been with us since childhood and were more of a warning than a guide to living a great life. Money doesn’t grow on trees. If you can’t do it perfectly, don’t bother doing it.

I’m guessing you have a list of your own family favorites.

Slogans, mottos, mantras are incredibly powerful when repeated. They can stop us dead in our tracks or propel us forward.

My office has favorites displayed all over the room. Above the door is a large sign reading, “There’s no such thing as small change.”

Another favorite reminder from John Ruskin says, “We are not sent into this world to do anything into which we cannot put our hearts.” On the bulletin board over my desk is this challenge: do something today that your future self will thank you for.

When I was going through some boxes in my office closet, I came across a list that I’d created for a seminar. It’s really a collection of some of my favorite quotes and I urged participants to borrow one or several and make it their personal motto.

I offer you the same challenge.

Happy are those who dream dreams and are willing to pay the price to make them come true. ~ Cardinal Suenens

We dream ourselves into being. ~ Ray Bradbury

Being in business is not about making money. It’s a way to become who you are. ~ Paul Hawken

When it’s over, I want to say: all my life I was a bride married to amazement. ~ Mary Oliver

All the arts we practice are apprenticeship. The big art is out life. ~ M.C. Richards

Life is too short for you to be the caretaker of the wrong details. ~ Alexandra Stoddard

Be with those who help your being. ~ Rumi

I make the most of all that comes and the least of all that goes. ~ Sara Teasdale

Life shrinks or expands in proportion to one’s courage. ~ Anais Nin

It is better to err on the side of daring than on the side of caution. ~ Alvin Toffler

Success means living the life of the heart. ~ Francis Ford Coppola

What we need is more people who specialize in the impossible. ~ Theodore Roethke

Fortune is not on the side of the faint-hearted. ~ Sophocles

In the quest for happiness, partial solutions don’t work. ~ Mihaly Czikzentmihalyi

Only those who risk going too far can possibly find out how far to go. ~ T.S. Eliot

We are all pilgrims on the same journey, but some pilgrims have better road maps. ~ Nelson DeMille

Somebody has to do something and it’s just incredibly pathetic that it has to be us. ~ Jerry Garcia

I don’t want to be saved. I want to be spent. ~ Fritz Perls

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