Every so often I’ll be chatting with someone and mention a book that I loved or that seems appropriate for them. I’m always startled when the response is, “I don’t read much.”
Why would anyone deprive themselves of the pleasure, ideas, information and inspiration that can be found in books?
During a time when I was wondering if I’d ever figure out what to do with my life, it was a book that lit the way. One evening years ago, I read a short newspaper article about two women who had started their own business using their natural talents and imagination to create a successful enterprise.
The next day, I went to the bookstore and found their only copy of Supergirls: The Autobiography of an Outrageous Business by Claudia Jessup and Genie Chipps. Their story became my handbook.
Although I ultimately started a very different business from the one they’d created, I gleaned so many lessons from their story.
They started on a shoestring. So did I. They got lots of free publicity. Me too. They evolved into a very different business over time. That’s what happened to me.
I still wonder if I would have found my entrepreneurial spirit without that book to point me in the right direction. What I know for sure is that books have made a continuous contribution to my growth and development as a person and as an entrepreneur.
In Tim Sanders’ book Love is the Killer App, he speaks passionately about the importance of books. Here’s what he has to say:
Here’s another 80/20 rule: Spend 80 percent of your time on books and 20 percent on articles and newspapers. And by books, I don’t mean just any book. I mean hardcovers. A paperback is made to be read. A hardcover is made to be studied. There’s a huge difference.
True, hardcovers are more expensive. But I’m talking about your career. If you can afford to party, or to buy new techno-gadgets, or to eat in fancy restaurants, you can afford a few hardcover books. The books you read today will fuel your earning power tomorrow.
Simply put, hardcover books are the bomb. They are fun to hold. They become personal the first time you mark them up, the first time you bend back the binding. There’s something exciting about writing down the ideas that interest you. Soon your book becomes more than just pages between covers. It becomes your ticket to success.
The ability to transfer knowledge is a huge advantage for anyone struggling to succeed in the new economy. It’s an easy skill to learn, it’s simple to facilitate, and there are more good books than you will ever be able to use, which means that the resources are unlimited. In fact, it’s so easy that there’s no reason why you shouldn’t start now.
Buy a book. Carry it with you. Its power is so great that you will feel as though you were carrying plutonium in a briefcase.
Jim Rohn was a popular speaker who frequently encouraged his audiences to take up reading if they want to succeed. “Skip a meal if you must, but don’t miss a book.”
Why? “The only thing worse than not reading a book in the last ninety days,” said Rohn, “is not reading a book in the last ninety days and thinking it doesn’t matter.”