It happens every time I announce a new special event. Almost immediately, I begin getting messages that say, “Someday I’d love to attend your Storytelling seminar.” Or “When will you be doing your Inspired Livelihood event in Alaska?”
These questions come from folks who don’t understand effective goalsetting. They’ve got it backwards. Sadly, that is a recipe for frustration.
Several years ago when Valerie Young announced our upcoming Making Dreams Happen event, she was deluged with e-mails from people saying they’d like to attend but couldn’t afford the enrollment fee.
She called me to see if I had any ideas about how to handle this onslaught. I pointed out that since this event was about bringing dreams into reality, getting there was the first exercise.
The ever-creative Valerie issued a challenge to her readers asking them to share what they were doing to fund the conference. We got wonderful stories about the creative ways that participants found to be involved.
A year earlier, two friends and I decided we wanted to take a little vacation. My cash flow was good so I had the funds; they had both spent the previous months working on writing projects that had yet to pay off so their cash flow was squeaky.
Once we set the goal for the trip, however, they swung into action. They had each built a nice little portfolio of cash flow options that included things like selling on eBay, doing market research, spending a Sunday as a flea market vendor. In less than two weeks, they both had the money they needed for the trip.
Last year, another entrepreneurial friend was experiencing a cash flow slowdown and decided to get creative. She wanted something that wouldn’t distract too much from other projects she was working on, so she put an ad on her local Craigslist offering her services as a pet sitter in her home. Not long after, I was talking to her and she proudly announced, “I just passed the $1000 mark with pet sitting.”
In his blog post Pennies and Dollars, Seth Godin writes, “In fact, too much worrying about cash is the work of the lizard brain, it’s a symptom of someone self-sabotaging the work. The thing to do is invest in scary innovations, large leaps, significant savings.”
So the order of making things happen is this: goal first, funding second.
What successful goalsetters know is that the process goes something like this: focus on a goal, brainstorm obvious and crazy ways to make it happen, start taking action.
Keep going until the goal is met.
Set another goal and repeat.
Been thinking about joining Alice Barry, Terri Belford and me for Inspired Livelihood in Sedona? Don’t let your lizard brain keep you home. Commit to coming, register and create a funding project. And start your project by giving yourself a nice discount by signing up before March 15.