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  • Making Your Business Visible

    British entrepreneur extraordinaire, Richard Branson, has long been noticed for his willingness to do outrageous things in order to promote his empire.  The irrepressible Branson, who reminds me of a naughty gnome, explains his frequent media appearances by saying, “Everyday television and [...]
  • Have a Nicer Flight

    Many things improve with age; airline travel is not one of them.  Even before increased airport security slowed things down, the flying experience was loaded with stress-inducing delays and rude behavior. Frequent flyers just grit their teeth and bear it as best they can, but a bit of [...]
  • My Love Affair With Trader Joe’s

    Since my daughter Jennie moved to Austin, TX she’s loved everything about her new hometown except that there’s no Trader Joe’s. When I go to visit, I tuck several of her favorites in my suitcase, but they’re a poor substitute for having our favorite grocer available on a regular basis. For [...]
  • Another Barrier Down

    Somewhere someone is looking for exactly what you have to offer. ~ Louise Hay For thousands of years, anyone running a business was at the mercy of geography. If you lived near a river or the ocean, you had opportunities not available to your landlocked neighbors. Being an entrepreneur [...]
  • Overlooked Excellence

    There are only two reasons I bother to set my alarm clock: an early flight or CBS Sunday Morning. Since my local tv station carries this unfailingly informative program at revolving times (it can start anywhere from 6 AM to 7:30 AM) setting my alarm is a calculated guess.  I am kind of a [...]
  • Just an Idea?

    According to people who study such things, we’ve gone from the Industrial Age to the Information Age and are now entering the Idea Age. Creative thinking, often scorned by left-brained thinkers, is taking on a new importance. Richard Florida, author of The Rise of the Creative Class, says,  [...]
  • Getting the Most Out of a Seminar or Class

    As I was busily rearranging the hotel ballroom where my seminar was to be held, a man arrived, marched to the front seat, sat down, folded his arms over his chest and said in a demanding voice, "This better be good!" I was quite certain that he was about to be disappointed. During the [...]
  • IdeaStarter #18 More Ways to Find Good Ideas

    Ever since Marcia Yudkin has been sending out her weekly Marketing Minute, I've looked forward to each one. She always comes up with suggestions that are both creative and practical. When the following article arrived in my mailbox last week, I knew I wanted to pass it along since it is a great [...]
  • A Few of the Books I Loved This year

    This is the time when I traditionally pick my favorite title of the year. Looking back on 2008 (and my sagging bookshelves) I see that I had many new favorites in the past months. This is just a sampling of books that stayed with me long after I finished reading them. It was only a few weeks [...]
  • Tips for the Apprentice Expert

    Write a one-paragraph biography of yourself such as you might see listed at the end of a seminar description. How can you describe yourself in a brief and interesting way? Make a list of 10 tip sheet subjects. Write one of them. Now make a list of all the ways you can use this list. Pick one [...]
  • Do Talk to Strangers

    Since my Do Talk To Strangers Policy is a vital component of traveling, I began to consider how I actually go about it. I realized that some of it is purely intuitive. For instance,  when a stranger plunks down next to me on an airplane, I take a breath, take a look and see if I’m moved to [...]
  • Ah, Venice The Elegant Home Based Business

    Venice, Italy is an exotic and mysterious place that attracts visitors from around the world. It’s been doing so for centuries. In its heyday, it was a rich and powerful center of trade and business. Poised between East and West, Venice became a city of merchants, many of whom ran their [...]
  • Creating a Steady Cash Flow

    Several years ago, I had a lovely long-term consulting assignment which kept me both busy and solvent.  One morning I woke up and realized that it was coming to an end and I had nothing lined up.  After a few moments of panic, I decided to get serious about creating my next income source.  I [...]
  • IdeaStarter#2 Master the $100 Hour

    Build a personal portfolio of ideas. A man I know has the unfortunate habit of running out of money. When this happens, he goes into panic, followed by depression, followed by applying for a job he hopes he won’t get. During his latest cash flow crisis, I tried to explain to him, as gently as [...]
  • Winning Ways

    We’re all pilgrims on the same journey, but some pilgrims have better roadmaps. ~ Nelson deMille New ideas, information and inspiration arrive in your mailbox (your real mailbox, not the one on your computer) six times a year when you subscribe to Winning Ways newsletter. In my own [...]
  • Beating the Work Alone Blues

    One of the most difficult things for new entrepreneurs is the isolation that often accompanies launching a business. If you plan to work alone, you can head off the blues by incorporating these ideas into your schedule. Know your own rhythms. Plan your working time to take advantage of your [...]
  • New Year, New Theme

    1. September 2008  Happy New Year! Even if you don’t consider September the start of a new year as I do, you can use this idea to start the new month or phase of your life. I wouldn’t dream of starting a new year or a new project without deciding first what my theme is. After all, a party [...]
  • Five Tips for Better Storytelling

    So what does it take to be a great storyteller? The fundamentals are pretty simple. ° Curiosity. Bernice Fitz-Gibbon, who not only produced innovative ad copy, but also trained many successful copywriters, wrote, “I have never known anyone who bounced out of bed in the morning, delighted and [...]
  • Cheap Tricks: Marketing On A Shoestring

    Very few people start a business because they love marketing. And yet, without marketing it's unlikely that a business will succeed. Whether you're a webmaster or window washer, an artist or an accountant, you know that success is dependent upon securing business and that attracting and [...]
  • How to Support Your Wanderlust

    Been bitten by the travel bug and need a way to finance your dream? You don't have to win the lottery in order to see the world. Finding a way to fund your travel dreams can be a creative adventure in and of itself. While many might forego travel or spend years scrimping to save up for a big [...]
  • Teaching from Experience: How to Get Started

    It's been 18 years since I first began teaching adults and I still find it an invigorating and profitable experience. Teaching adults has taken me all over the country and abroad, given me visibility in my community, brought interesting new people into my life, and led to the publication of my [...]
  • Nine Things Successful Self-bossers Know

    1. Do not take advice from uninformed sources. 2. Do not confuse an expense with an investment. 3. What I don't know can be learned...or hired. 4. Personal growth is a daily discipline. 5. Do not confuse a project with a dream. 6. Do not declare failure just because you've run out of [...]
  • Patience, Persistence & Postage

    Years ago, I stumbled across Helene Hanff's 84, Charing Cross Road on the shelves of the Santa Barbara Public Library. Although I knew nothing about the book, I soon discovered a kindred spirit. The book is a collection of letters written between Hanff, a struggling New York writer and [...]
  • A Full-time Job

    The most passionate environmentalist I've ever known was Chris Utterback. To her, all offenses were equally serious whether it was defiling a public space with graffiti or chopping down a rain forest. She cared deeply for the earth and couldn't understand why everyone didn't feel the same sense [...]
  • Turning Personal Experiences into Profit Centers

    Shortly before the end of the year, I was talking to Karyn Ruth White and the subject of resolutions came up. “I don’t really make them,” she said. “But I do sit down at the end of the year and write about ten lessons I’ve learned in the previous year.” Then she added, “I’ve even had a couple [...]
  • IdeaStarter #14 Put Out the Welcome Mat

      The 16th century essayist Montaigne put it well when he advised, “If you’re going to withdraw into yourself, first prepare yourself a welcome.” While I suspect he was talking about becoming introspective, his advice stands up if you’re going run a solo business and/or live an idea-filled [...]
  • To Be Jolly

    There are hundreds of perfectly smart reasons to be joyfully jobless, not the least of which is that people who are doing work that they love tend to be, well, more loving and joyful. Want to bring more fun and joy to your business? Here are a few well-tested ideas. Keep having Firsts. [...]
  • What Gary Did Right

    When Gary Buehler moved from Nebraska to Colorado, he brought with him his wife Duncan, toddler Adam and Hasselblad camera. After years of honing his skills as a photographer, he was ready to set up shop. They settled in Nederland, a little mountain town above Boulder. Shortly thereafter, we [...]
  • On the Eve of the Most Important Election of My Life…and Yours

    My friend Steve Strauss has a thoughtful and eloquent article that I urge you to read called The True Small Business Candidate. I urge you to read it whether you've already voted or not.
  • A Habitat Guide for Lifelong Learners

    Sometimes it's fun to learn something new just for the sake of learning; at other times, that learning leads to a new profit center. Wherever your learning path takes you, the important thing to remember is that learning is one of the best uses of time ever invented. Where do you begin? Here [...]