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In This Issue

As you read this issue, think about these insightful words from Steven Pressfield:

The amateur plays for fun. The professional plays for keeps. The conventional interpretation is that the amateur pursues his calling out of love, while the pro does it for money. Not the way I see it. In my view, the amateur does not love the game enough. If he did, he would not pursue it as a sideline, distinct from his "real" vocation.

Barbara w/statue Sometime around September 1, 1974, my daughter Jennie went off to kindergarten and I set up a card table and typewriter in a corner of my family room and launched my first business. There's a picture of Jennie standing on the back steps with her Mickey Mouse schoolbag taken before she headed off to her big adventure, but there's no picture of mine. Sometimes we recognize a momentous occasion, but often the start of something wonderful may not be so apparent.

Pictures, or the lack of them, say a great deal about how we view our own lives. I realized (long after the fact) that during a sad period of my own life not a single picture was taken. On the other hand, I have hundreds of photos of my granddaughter Zoe that record every phase of her short life. A picture really is worth a thousand words--in more ways than we may realize.

While many startup entrepreneurs write out their goals, make vision maps and surround themselves with pictures of their future, I'd like to suggest that celebrations for small accomplishments deserves the same attention. Start a scrapbook to record your journey. Take pictures of yourself in your workspace. Take pictures of yourself working in different places.Then submit them to Where in the World Do You Work on my website. (And if you don't have one to send just yet, go take a look at all the interesting folks who have already shared.)

Don't wait for others to notice your progress. Celebrate it yourself. A couple of years ago, I was visiting my friend Karyn Ruth White in Denver when I noticed several small cards on her refrigerator. On closer inspection, I saw that these were the kinds of cards that accompany a gift of flowers. I asked her about them and she said, "When I was in business for six months, I sent myself half a dozen roses. When I marked my first anniversary, I sent a dozen roses. Every six months I send myself flowers and a card of congratulations."

How do you record and celebrate your progress? Are you waiting for some far-off goal to be achieved before you give yourself credit for moving ahead? If so, notice how many successful people are able to produce photographs of themselves from their earliest days.

Since I'm having dental surgery the day before the 35th anniversary of my joyfully jobless journey, the celebration of this milestone may be slightly delayed. But it will not be ignored. I'm going to spend time looking back via my scrapbooks and photo albums. I've come a long way from that card table and manual typewriter and reminding myself of that is what keeps me moving forward.

Reminding and recording your personal journey will keep you going, too, and give you something to enjoy on your 35th anniversary--and all the ones before and after.

You may have seen the American Express Open Forum ads shining a light on innovative small businesses. Now they've joined forces with NBC to award a $100,000 grant to an inspiring small business. You can nominate one yourself or vote on stories posted at Shine A Light at their Web site.

Becky McCray is a small town entrepreneur and the force behind, a site devoted to helping small town and rural businesses. Even if you're a city dweller, you'll find some great info and ideas here.

GLHoffman asked Seth Godin's to write a piece for his blog and this is what he got. Don't Even Try to Get a Job. It's simply terrific.

Question: I am wondering if your newsletter Winning Ways is available electronically?

Answer: Nope, and I have no plans to change that. The reason is that this newsletter is designed to be a cumulative exploration of the joyfully jobless life. Electronic publications (like this one) are meant to be read once and deleted. I often hear from subscribers who tell me they make a cup of tea and sit down to enjoy a leisurely exploration of it as soon as it arrives. Then there's an e-mail I just received from a woman who had been a subscriber and is returning. She wrote:

Just want to let you know why I am subscribing. I took a class from you in Denver in 1996 (I think it was about establishing oneself as an expert) and then subscribed to Winning Ways. Recently I was terminated from my full-time job after 30 years but I had been thinking of expanding my own private counseling practice (and doing freelance writing) since things at work had become horrific after a new boss was hired. So now I am soloing it. I was cleaning out a closet and found my issues of Winning Ways from 1996-1997 and realized that the information was still relevant (but in those days we didn't do social media). Then I saw you were teaching classes in Denver again. I googled you to see if Winning Ways was still in publication and discovered all the additional things you were doing (very current!). So, tho I need to watch my $$, I decided to subscribe again so I can keep being motivated.

Early in my own journey, I discovered the necessity of constant reinforcement. Even though I write Winning Ways myself, I'm always surprised when I go through back issues to discover things I'd forgotten, things that I can put into use now. So Winning Ways will remain proudly low-tech. If you aren't a subscriber, I'd love to have you along.

Winning Ways Newsletter

I'm loving the rumors of early autumn weather since it's my favorite time of the year. It's not a coincidence that I scheduled a trip to Minnesota in September, but autumn leaves aren't the only thing I'm looking forward to.

Follow Through Camp is only a few days away and I know it's going to be a terrific experience. We have campers coming from WI, FL, VT, MN, NY, AZ and MA.

On Thursday, September 10, the night before Camp begins, I'm going to be giving a talk at Borders at Rosedale Center at 7:00 PM. If you're in the neighborhood, I'd love to have you join me.

Monitor your self-talk. The messages you mentally send yourself have a powerful way of manifesting the results you see in your life. If you haven't learned to encourage yourself, to tell yourself that you can and will accomplish your goals, it's time to change the messages on your internal broadcasting system. This is harder for some of us to do, especially if you grew up, as did I, with reminders that it wasn't okay to praise yourself. Self-talk isn't bragging, however. It's cheering yourself across the finish line.

Understand ROI. As you might guess, I get a lot of "I hate my job" e-mail. There's always a BUT in these messages and most of the time it goes like this: "but I have a good salary and benefits." I've been thinking about the return on investment if I had stayed in a job for the past 35 years. Doesn't add up at all. Not only would I have earned less money than I have on my own, I would have missed all those other wonderful forms of payment such as joy, freedom, creativity, and meeting people from around the world. ROI should be measured in the ways in which it makes our lives richer, happier, bigger.

Give yourself plenty of reasons. We've all know lazy types whose operating philosophy seems to be, "Why bother?" One of the most powerful motivators is knowing why bothering is worth the effort. What will your rewards be when you accomplish your goals? How will you and the world around you be richer or happier or healthier for your having made the effort? The longer your list of Why I Should, the easier it will be to move ahead and survive the inevitable setbacks.

Keeping finding real life examples of success and possibility. I never fail to be inspired by those who have taken charge of their lives, challenged mediocrity and bounded forward. Boldness can be contagious. Catch some.

Replace procrastination with proactivity. Give up, once and for all, waiting for things to happen and start making them happen. Putting things off ultimately robs you of energy making it more difficult to get things done. Physical movement is a natural energizer. Take advantage of the power of motion to create more motion.

Get in the flow. Stuart WIlde talks about closing the gap between where you are and where you want to be. He says, "If you are a long way from where the action is, you may want to consider closing the gap. Closing the physical distance is a matter of showing up in the marketplace, becoming a face that people know, demonstrating your expertise and getting into the loop where the movers and shakers are. People who could bestow great opportunities on you aren't scouring the distant hills for talent. They're in the flow." I think of Wilde's comments every time someone tells me they can't be bothered with social media.

Thanks to everyone who has sent kind wishes on the publication of the updated Making a Living Without a Job. I am very pleased with the changes in the new edition and delighted that others like the new version, too. You can order your own copy and get free shipping until October 1.

My publicist did an interview with me that went out in my press kit. I talk about some of the changes that have happened since the book first came out and also about making a living without a job in our current economy. You can read the entire Talk With Barbara Winter, if you like.

Buona fortuna,


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