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In This Issue
-- LOOKING BACK, MOVING AHEAD
-- A TIMELY OPPORTUNITY
-- A MARCH PAIR
-- WEEKEND EXCURSIONS
-- HIGH TECH/HIGH TOUCH
-- GOT IDEAS? GOT OBSTACLES?

As you read this issue, think about these insightful words from Marilyn Ferguson:

Our past is not our potential. In any hour, with all the stubborn teachers and healers of history who called us to our best selves, we can liberate the future.


LOOKING BACK, MOVING AHEAD
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Barbara Old Hotel There was lots of buzz going around last week when news broke that deposed governor Rod Blagojevich had scored a six-figure book deal. About the same time, Barbara Sher announced the upcoming 30th anniversary edition of Wishcraft, her book that's been a jumpstart for so many dreams. I'm pretty sure that the ex-governor's book will not enjoy that kind of shelf life.

Shelf life has been on my mind more than usual lately as I was writing the 23rd anniversary issue of Winning Ways newsletter. As I looked back at my collection of back issues, I was vividly reminded that the main threads of my joyfully jobless philosophy have stayed pretty much the same over the past two-plus decades. For instance, I discovered that I first began writing about How To Support Your Wanderlust about 18 years ago--long before it occurred to me to turn that material into a seminar or teleclass.

In 23 years, I've lived through a lot of change. When I began publishing my newsletter, I didn't know anyone who owned their own computer. Now I hardly know anyone who doesn't. Until 1993, I wrote on my trusty blue IBM Selectric typewriter. Making a Living Without a Job was written on that beloved machine.

Twenty-three years ago, I had an answering machine and thought of myself as a motivational speaker. Voice messaging replaced that old machine long ago--and inspiration overtook motivation about the same time. When I began publishing Winning Ways, I had never been to Boston, Toronto, Seattle, Washington DC, Dublin, Atlanta, Greece or dozens of other places that I've now visited repeatedly.

By some measures, 23 years is the blink of an eye. For a small business it's longevity; for a newsletter, it's almost unprecedented. While I intend to properly celebrate this milestone, it's the future that keeps me excited. All of us who are engaged in our own enterprises are also pioneering a new definition of what it means to be an entrepreneur. Yes, we might choose to build a conventional business with employees and pension plans. Or we might decide to remain a one-person operation. Either way, at the heart of this new paradigm is a fierce determination to create soul-satisfying work that suits us as individuals. Whether we know it or not, we're blazing new trails and others will benefit from our discoveries.

So while the future may seem unsettled to many, one thing I know for sure is that the most successful self-bossers will be those who are paying attention. They'll be showing up in seminars, feeding their inspiration, managing their resistance, connecting and collaborating with other self-bossers and gathering stories from wherever they find them. This new breed of entrepreneur is proud to be a lifelong learner and thrilled to encounter new ideas. Retirement is not going to be their one and only life goal. For the joyfully jobless, it may not be a goal at all.

You keep building your dreams and I'll keep gathering resources and ideas to help ease your journey. After all, what could be more fun than participating in a genuine revolution? I'm pretty sure the last 23 years have just been practice.


A TIMELY OPPORTUNITY
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Thanks to the Fearless Flyer, the quirky publication from Trader Joe's, I've discovered a new mad love: Trader Joe's 100 calorie chocolate bars. Not only are they delicious, they're the perfect size to calm a chocolate craving without going overboard. Looking at the half-empty display at TJ's this morning, it appears that I'm not the only one who has discovered this delicious treat.

It got me thinking about one of the trends Faith Popcorn wrote about in The Popcorn Report sixteen or so years ago. In fact, I think this trend could be really hot right now. It's the one Popcorn named Small Indulgences. She was talking about affordable luxuries and explains the trend this way:

"The key, of course, is small. What makes the trend Small Indulgences, and not unbridled greed, is a sort of balancing of tradeoffs, a psychic cost/benefit analysis. We're looking for an emotional fix--an indulgence of the senses, a little ego expression--without the stress of worrying about the cost...Crucial to this trend is quality. You can't small-indulge yourself on junk."

Paying attention to trends and tapping into those that are a match for your business is just plain smart. To keep up on trends, consider signing up for the monthly reports from Trendwatching. You'll also have access to their 2009 Trend Report when you put yourself on their list.

Trendwatching


A MARCH PAIR
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Two teleclasses are coming up this month and I was tempted to call them teleclassics. Both of them have been popular additions to my teleclass repertoire.

A Beginner's Guide to the Seminar Business is making a return appearance on Thursday, March 19, 8-9:30 PM Eastern, 5-6:30 PM Pacific. I'll be covering the three main aspects of creating and delivering seminars, along with a discussion of the venues and opportunities.

So many people have been telling me that their travel bug is needing to be fed so How To Support Your Wanderlust will make a return appearance on Monday, March 23, 8-9:30 PM Eastern, 5-6:30 PM Pacific. If you want ideas for creating a portable business, this one's for you. .

And, of course, both teleclasses will be recorded and you can take a nice discount if you register for both at the same time

March Teleclasses


WEEKEND EXCURSIONS
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Pay a visit to my Buon Viaggio blog and you'll find my weekly roundup of resources. I'm calling it Weekend Excursions for Your Entrepreneurial Spirit. You'll find links to a fascinating article on creative business cards, a blog post from Ken Robert on How to Be Mildly Creative, a link to my podcast with Steve Nobel from Alternatives in London, and much more. Stop by.

Buon Viaggio Blog


HIGH TECH/HIGH TOUCH
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We sometimes forget that different formats give us different perspectives. For example, I just picked up the audio version of one of my favorite books of recent times, The Guernsey Literary and Potato Peel Pie Society, and know that hearing it will be a different experience than reading it was. Same story, different rewards.

From time to time, people ask me if Winning Ways will be available electronically. My answer is always an unequivocal "no". Over the years, I've repeatedly heard from subscribers that they like to make a cup of tea, curl up in a comfy spot and read Winning Ways from cover to cover. You just can't have that experience with a computer screen, not to mention that revisiting electronic info is a bit tedious.

In the upcoming issue, I wrote about John Naisbett warning us in Megatrends that our high tech world needed to be balanced with high touch activities. When he wrote that, the technology assault had barely begun.

I think of Winning Ways as being more high touch than high tech. In fact, its slightly old-fashioned format delivers ideas and information are designed for the 21st Century in a way that isn't possible online.

The theme of the 23rd anniversary issue is how to do more with less. You'll find dozens of ideas about simplifying, make the most of your resources plus recommendations for some of the best new books to come along in a long time. I'd love to have you along. And if you sign up in the next week, I'll send you the January/February issue as a bonus.

Winning Ways newsletter


GOT IDEAS? GOT OBSTACLES?
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For a long time, I've been talking about dreambashers, those negative folks who discourage us from following our dreams. Even when we successfully avoid being taken in by their discouraging words, we may still have obstacles standing between where we are and where we want to go.

That's precisely what we'll be working on at the upcoming Follow Through Camp in Dodge City, KS, May 15 & 16. Alice Barry and I have two days of Obstacle Smashers planned. If you have an idea that's not seeing the light of day, if you're stuck, if you want to be a more confident idea-generator, this event is for you.

Follow Through Camp


Buona fortuna,

Barbara


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