February 21, 2011
Barbara Winter's Joyfully Jobless News

In times of change, learners inherit the earth,
while the learned find themselves beautifully equipped
to deal with a world that no longer exists.  

~ Eric Hoffer

In This Issue
Need Some Ideas? Dig Here
On the Road Again
Got a Money Fun Story?
Still Hate Marketing?
Barbara Online
Buon Viaggio Blog
The theme this month is
Goalsetting With Gusto

Barbara on the StairsLast week I discovered that I have a Valentine's Day ritual I didn't know I had -- renewing my library card. When I mentioned my little discovery on Facebook, it brought a flood of responses from my library-loving friends. I'm delighted to know people who share my passion for the public library.

Every time I was asked, "Why are you moving to Las Vegas?" one of my favorite answers was, "Because they have a great library system." That was news to most people, as it had been to me until I did my pre-moving homework.

Public libraries have been with me every step of the way in my entrepreneurial journey. I remember visiting the tiny Sun Prairie, Wisconsin library when I was first dreaming about starting my own business. Compared with today, the offerings for would-be entrepreneurs were pretty skinny, but reading biographies of several pioneering women entrepreneurs inspired me enormously.

Nearly every time I've moved, I've gotten my library card before I got my driver's license. So it always comes as a surprise to me when I talk to a would-be or struggling entrepreneur and discover that they don't tap into this treasure trove that's waiting for them.

If you haven't visited the library for a while or you always head for the same section, here are a few ways that it can help you build your business.

* Nonfiction titles exist on every aspect of starting and running a business. Besides personal accounts and biographies, how-to books abound. Want to know what all the fuss about branding is? Thinking about selling articles to magazines? Want to tap into new trends? There's a good chance that somebody has done you the favor of writing about it.

* Get inspired with a novel. Mysteries, especially, often feature entrepreneurial characters in leading roles. You can learn a lot -- almost accidentally -- about antiquarian bookselling from John Dunning or catering from Diane Mott Davidson while solving a murder or two.

* Make friends with a reference librarian. I am convinced that if they didn't love books so much, many people running the library's reference desk would be private detectives. They love tracking things down -- the harder, the better.

Got an idea for a research project? Ask the reference librarian to show you the grant directories. Want to be a public speaker? Inquire about Gale's Encyclopedia of Associations to get ideas. Need statistics for a sales presentation? The reference desk is a great place to start your search.

Of course, that's not even the tip of the iceberg when it comes to all the specialized information that resides on the reference shelves.

* Make drive time more valuable. Many wonderful fiction and nonfiction titles are available on CD and make fine companions for road trips or while running errands.

* Visit a new universe. This is what Seth Godin calls "zooming" which he defines as, "stretching your limits without threatening your foundation." Browse in a section you don't normally explore. Check out magazines that you've never read before or create a project to expand your idea portfolio or uncover a new passion.

* Attend a talk. If you have access to a fairly large library, chances are they offer free programs as part of their community service. My library often features authors talking about their writing careers as well as programs on everything from finding your ancestors to travel talks.

* Create an in-depth research project. Build a passion into expertise by learning everything you can about a subject. Don't just dabble: immerse. Start with your library's collection and see how far it can take you, but don't stop there. Enlist the reference librarian to help you uncover additional information that you haven't found on your own.

Argentinean writer Jorge Luis Borge once mused, "I have always imagined that Paradise will be a kind of library." Fortunately, you don't have to wait until you get there to experience the pleasure a library can bring.



Now that I'm somewhat settled in my new World Headquarters, I'm hitting the road again to share ideas and information for others on the Joyfully Jobless Journey.

I'm headed to San Antonio, TX on March 5 and Denver, CO on March 18 & 19. If either of those places are in your neighborhood, I'd love to have you join me. You can find out more by clicking on the link below.

Joyfully Jobless Events


Money StorySometimes I ask participants in my seminars, "What is the most fun you've ever had earning money?" People start smiling as they remember unique and unusual ways they've been paid to have fun. One young man giddily recounted how he and his girlfriend had picked wild bittersweet and sold bunches of it at a Harvest Festival in their community.

It's a relative thing, of course, but hearing such stories can trigger ideas and open our minds to new possibilities. That's exactly what I want to do with my own version of March Madness. For that, I need your help.

If you've got a Money Fun Story of your own, I'd love you to send it to me and I'll add it to the collection. Keep it under 100 words, if possible, and nothing X-rated or illegal. You can post it to me via Barbara@JoyfullyJobless.com along with your name, city, and Web address, if you have one.

I'll share the best of your stories at Buon Viaggio blog. Thanks in advance for your contribution.   


The February teleclass series is winding down, but the most popular of all, I Hate Marketing, is happening on Wednesday, February 23 at 8:30-10:00 PM EST, 5:30-7:00 PM PST.  There's still time to register and participate in the live call. I'll do my best to answer questions you may have about thorny marketing issues if you're in attendance.


As always, you can also register and receive the audio download afterwards. If you missed the earlier classes, Goalsetting 101 and How to Be a Thrifty Entrepreneur Without Being a Cheapskate, you can also get those audios-and take a nice discount if you order two or more at the same time.


Joyfully Jobless Teleclasses 


Buona fortuna,
Barbara Winter

Barbara Winter

P.S. On occasion, I may receive a commission or compensation when you participate or purchase a product or service I recommend. That being said, I strive to always offer useful content and resources in each issue of Joyfully Jobless News.
Copyright 2008-2012 Barbara Winter, Joyfully Jobless | PO Box 800971, Valencia CA 91380 | Contact Barbara