When I was driving home from California yesterday, I heard the news that legendary
newsman Don Hewitt had died. One story said that when he got the go ahead to produce 60 Minutes, CBS told him, “Don’t make us …
At the end of the late night rally in Orlando last week, Barack Obama talked about stories and told the crowd, “Everyone here has a story. I want your stories to be heard.”
Marketing genius Seth Godin blogged today …
So what does it take to be a great storyteller? The fundamentals are pretty simple.
° Curiosity. Bernice Fitz-Gibbon, who not only produced innovative ad copy, but also trained many successful copywriters, wrote, “I have never known anyone who bounced …
I’ve been reading some books written by exquisite storytellers and thought you might want to check them out for yourself (if you can stand all the pleasure).
I was completely enchanted by Geri Larkin’s Plant Seed, Pull Weed. Larkin,
…
