When I was driving home from California yesterday, I heard the news that legendary
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At the end of the late night rally in Orlando last week, Barack Obama talked about stories and told the crowd, “Everyone here has a story. I want your stories to be heard.”
Marketing genius…
So what does it take to be a great storyteller? The fundamentals are pretty simple.
° Curiosity. Bernice Fitz-Gibbon, who not only produced innovative ad copy, but also trained many successful copywriters,…
I’ve been reading some books written by exquisite storytellers and thought you might want to check them out for yourself (if you can stand all the pleasure).
I was completely enchanted by Geri Larkin’s Plant Seed,
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