When I opened my Gmailbox the other evening, there were a dozen or so messages waiting for me. One of them had a subject line that read, “Your Brilliant Book.”

Which one do you think I opened first?

What this …

Last week I went hunting for a new entrepreneur who had disappeared from Twitter. I discovered that she hadn’t closed her account, but hadn’t participated for months. She had posted some interesting things so I wondered why she’d gone quiet. …

So what does it take to be a great storyteller? The fundamentals are pretty simple.

° Curiosity. Bernice Fitz-Gibbon, who not only produced innovative ad copy, but also trained many successful copywriters, wrote, “I have never known anyone who bounced …