Last night a headline on the LA Times site caught my eye. It said,“FreeConferenceCall.com founder helped by the perfect name.”

Since my upcoming issue of Winning Ways has a piece called What Shall We Name This Business? I …

When a man in one of my How to Support Your Wanderlust classes told us that he was interested in writing travel essays, I asked him what it took to be a successful writer of travel exposition.

Without hesitation he …