At the end of the late night rally in Orlando last week, Barack Obama talked about stories and told the crowd, “Everyone here has a story. I want your stories to be heard.” 
 Marketing genius Seth Godin blogged today about lessons for marketers from the campaign. I’d been noticing how effectively–and ineffectively– storytelling has been used [...]

One New Year’s Day during my daughter’s college years, she called to  tell me about her celebration the night before. “The party I thought was going to be fun wasn’t,” Jennie said, “and the one I thought was  going to be boring was terrific.”
“What a great metaphor,” I replied. 
“Oh, Mom,” she groaned, “you think everything is [...]

They’re baaaaaack! Those annoying Internet flashing banner ads that disappeared for a while have returned with a vengeance. They make my eyes cross and my head ache. They do not make me think, “Oh, that looks interesting. I’d better check it out and see what I’m missing.” Same goes for local tv ads that are [...]