At the end of the late night rally in Orlando last week, Barack Obama talked about stories and told the crowd, “Everyone here has a story. I want your stories to be heard.” 

 Marketing genius Seth Godin blogged today …

My brother Jim lives in California and is an avid surfer. He’s also 62 years old. One day we were talking on the phone and he said,  “I was driving to the beach yesterday morning and it was still dark. …